If your Apple ID sign-in on the web keeps asking for a new verification code (again and again), you’re usually dealing with a session or trust issue—not a “wrong code” problem.
It’s fixable without turning off important security features.
Before you start: if you didn’t request these codes, treat it as a security event. Jump to step 6.
1. Confirm you’re on the real Apple sign-in site
Verification loops can happen when a lookalike site, embedded sign-in, or unusual redirect breaks the trust flow.
- Type the address manually: appleid.apple.com (or id.apple.com) and sign in from there.
- Avoid signing in from links in emails, pop-ups, or third-party pages.
- If you use a password manager, only accept the saved login if it matches Apple’s domain exactly.
If the loop only happens on one specific page (for example, a subscription or service page), start from appleid.apple.com first, then navigate.
2. Clear site data for Apple domains (cookies + storage), then try again
This loop is commonly caused by a corrupted cookie or storage entry where the “trusted session” can’t be saved.
- In your browser settings, clear data for Apple sign-in domains (search for apple.com, appleid.apple.com, and idmsa.apple.com if listed).
- Close all Apple tabs, reopen a single tab, then sign in again.
- If you’re using private browsing, try a normal window (or the reverse) to see if an extension or setting is interfering.
After signing in successfully once, you can turn “block third-party cookies” back on if you changed it for testing.
3. Try a clean test: Incognito/Private window or a different browser
This quickly tells you whether the issue is caused by extensions, strict privacy settings, or a browser profile problem.
- Open a Private/Incognito window and sign in at appleid.apple.com.
- If that works, disable extensions one by one in your regular window (ad blockers, script blockers, privacy tools, and VPN browser add-ons are the usual culprits).
- If it fails everywhere, move on—this may be account/session or network related.
A single misbehaving extension can prevent the “trusted device/session” token from being saved, which looks exactly like a never-ending code prompt.
4. Fix time, network, and VPN/proxy issues that break verification
Two-factor flows are sensitive to time drift and unusual network routing.
- Make sure your device date/time is set automatically (incorrect time can make codes look “expired” instantly).
- Turn off VPN/proxy temporarily and retry sign-in.
- Switch networks if possible (Wi‑Fi to mobile hotspot, or another Wi‑Fi).
If you’re on a managed network (work/school), security filtering can interfere. Testing on a home network or hotspot is a fast way to confirm.
5. Check trusted devices and phone numbers for Apple ID (and remove anything unfamiliar)
If Apple can’t complete the trust handshake, it may keep challenging you. It can also happen if your trusted phone number is outdated.
- On appleid.apple.com, review Devices and remove any you don’t recognize.
- Review Account Security and confirm your trusted phone number is current.
- If you recently changed your number, add the new one first, then remove the old one.
After updating, sign out of the web session completely, close the browser, then sign back in.
6. If you didn’t request the codes: secure the account immediately
If codes are arriving when you are not signing in, someone may be trying your password. Don’t ignore it.
- Change your Apple ID password right away from appleid.apple.com.
- Review devices and remove anything you don’t recognize.
- Enable a strong, unique password (don’t reuse from other sites).
- Check your email account security too (email compromise often leads to Apple ID targeting).
If you’re locked out or the prompts won’t stop, use Apple’s account recovery options through official Apple pages only.
Final thoughts
Most “verification code loops” on the web come down to cookies/session storage, extensions, or VPN/proxy routing interfering with Apple’s trust flow.
If you suspect the codes aren’t yours, treat it as a real security warning—change the password and clean up trusted devices first.